What Are You Searching For? It Depends on How Much Money You Have

If you’re not dirt poor, with few prospects for changing your situation, it’s hard to consider how much of your thought would be devoted to grim subjects. Sendhil Mullainathan and Eldar Shafir illustrated the concept and the myth of the so-called cycle of poverty in their recent book, Scarcity: Why Having Too Little Means So Much. Being stuck in perpetual crisis mode is less about wasting your food stamps buying lobster, the authors say, and more about what they call lack of bandwidth.
It works like this. When you’re laying in bed all night wondering how you’re going to pay your child’s daycare provider if you put tires on the car, but if you don’t get tires it’s just a matter of time before you have a flat and can’t get to work and then you’ll lose hours of pay and possibly your whole job…let’s just say you don’t have a lot of energy left for healthy meal planning, shopping, and preparation. The authors call this a “bandwidth tax” on the poor that America’s better off just don’t have to pay.
Now Google, courtesy of The New York Times’ David Leonhardt, is giving a stark glimpse into the mindsets of those on the losing end of income inequality. The search terms of poor people show that they and the well-off live in different countries, and possibly on different planets.



