Romney’s Blunders Keep On Coming, And Yet Coverage of His Campaign Has Become More Positive and His Poll Numbers Have Improved
“Everything changes,” Romney adviser Eric Fehrnstrom famously said on CNN in March. “It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again.”
Fehrnstrom’s gaffe resonated because it fed into the public’s perception that Mitt Romney is a flip-flopper who changes his views to match those of whatever constituency he’s trying to woo. But Ferhnstrom was actually referring to the pivot, a routine campaign dynamic in which candidates who win primaries retool their messaging to appeal to moderate swing voters whose votes usually decide elections.
It got lost in the controversy over Fehrnstrom’s Etch A Sketch gaffe but candidates, especially presidential candidates, cannot execute the pivot on their own. What Ferhnstrom and the reporters covering his gaffe knew was that Romney would have help erasing his primary bungles from the very reporters who were tittering over Ferhnstrom’s unintentional truth-telling.
But why could Romney and Ferhnstrom feel they could rely on supposedly objective reporters to help them rewrite the history of the 2012 Republican primary? […]




