60th and 62nd
The two political ads that aired during the Super Bowl broadcast, from the campaigns of Michael Bloomberg and Donald Trump, finished 60th and 62nd out of 62 commercials, respectively, in USA TODAY’s Ad Meter, which ranks Super Bowl ads by consumer rating with voters giving each ad a score from 1 to 10.
“President Trump’s reelection campaign is planning to drop $10 million to advertise during the Super Bowl, the start of a massive election-year spending spree that will intensify over the coming months,” Politico reports.
Google and YouTube have removed more than 300 Trump campaign ads for violating the services’ policies, according to 60 Minutes.
NBC News: “The Republican senators whose votes are crucial to the fate of health care in America have faced a $15 million barrage of TV advertising from outside groups opposing the GOP legislation — and no air cover from any group backing the bills. … According to ad-buying tracker Advertising Analytics, groups opposing the GOP health care push have spent $14.8 million since May on TV ads targeting 13 key senators, with even more ad buys rolling in daily as the debate in the Senate reaches fever pitch. No groups have run ads in those states in support of the ever-evolving Republican legislation to repeal and replace parts or all of Obamacare.”
Ad spending in Georgia’s 6th congressional district race has reached nearly $40 million, “easily cementing the congressional contest as the most expensive of its kind in U.S. history,” according to new data shared with NBC News.
Atlanta Journal Constitution: “Candidates and outside groups have spent nearly $14 million on an unending ad blitz in the race to replace Rep. Tom Price’s suburban Atlanta seat, and that tally that will surely grow in the final days before Tuesday’s nationally-watched vote. … An analysis of the advertising obtained by the AJC shows the biggest spender by far is Democrat Jon Ossoff, a former Congressional aide who is eyeing a historic upset in next week’s vote.”
Amount the Clinton campaign has reserved in TV advertising “Hillary Clinton across eight key states in coming months in Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Pennsylvania, the Washington Post reports. “The Trump campaign, by contrast, launched its first general-election TV ad last week, saying it planned to spend $4.8 million on a 10-day buy in four states: Florida, North Carolina, Ohio and Pennsylvania.”
Amount television campaign advertising during the U.S. presidential election has fallen since 2012, a troubling sign for local TV broadcasters that were counting on a windfall, reports Bloomberg.
It’s become clear by this point in the presidential campaign that voters who support Donald Trump are inured to his most outrageous proposals and ridiculous policy positions. But how inured are they? Triumph the Insult Comic Dog explores that question in a series of focus groups testing potential TV ads.
Of course, to date, Trump has spent $00.00 on television advertising while the networks have given him $2 billion worth of free coverage, so it’s unlikely he’ll shell out for these ads — unless he has another week like the last one …