HuffPo to Treat Trump as Entertainment, Not Politics

After watching and listening to Donald Trump since he announced his candidacy for president, we have decided we won’t report on Trump’s campaign as part of The Huffington Post‘s political coverage. Instead, we will cover his campaign as part of our Entertainment section… Our reason is simple: Trump’s campaign is a sideshow. We won’t take the bait. If you are interested in what The Donald has to say, you’ll find it next to our stories on the Kardashians and The Bachelorette.

The Huffington Post, announcing it would no longer cover the candidate as a political story.

Huffington Post Buys Pollster.com

NYT’s Media Decoder:

The Huffington Post is venturing into the wonky but increasingly popular territory of opinion poll analysis, purchasing Pollster.com, a widely respected aggregator of poll data that has been a major draw for the Web site of The National Journal.

The purchase is something of a coup for The Huffington Post, which has been making a more aggressive push into political journalism ahead of the midterm elections in November.

“It’s going to beef up our political coverage,” said Arianna Huffington, the Web site’s editor in chief and founder. “Polling, whether we like it or not, is a big part of how we communicate about politics. And with this, we’ll be able to do it in a deeper way. We’ll be able to both aggregate polls, point out the limitations of them and demand more transparency.”

Exciting news for poll geeks.