Bad News for Obama: Racism Could Cost Him Re-election

Creative research published by Seth Stephens-Davidowitz shows Obama will be in trouble in his bid for re-election in part because of his race.
Stephens-Davidowitz decided to see if there was a correlation between Google searches for the word, “nigger” and voting behavior. Yes, he looked at searches for that word.
The conditions under which people use Google — online, most likely alone, not participating in an official survey — are ideal for capturing what they are really thinking and feeling. You may have typed things into Google that you would hesitate to admit in polite company.
He examined searches conducted nationally in the years 2004 to 2007, before Obama was officially running, and long before he was the front-runner on the Democratic side. From that study, he identified the most, and least, racially charged areas of the country.
- West Virginia
- Western Pennsylvania
- Eastern Ohio
- Upstate New York
- Southern Mississippi
The state with the highest racially charged search rate in the country was West Virginia. Other areas with high percentages included western Pennsylvania, eastern Ohio, upstate New York and southern Mississippi.*
Next, Stephens-Davidowitz came up with a baseline for how a generic Democratic candidate would have performed based on the vote for John Kerry in 2004 which presumably reflected the ballots of people who were likely to go Democratic, even if a not very exciting, privileged, rich Massachusetts liberal who said stupid things like, “I voted for it before I was against it” was the candidate. He also looked at how Democratic Congressional candidates did in the 2008 election.
The results were striking: The higher the racially charged search rate in an area, the worse Mr. Obama did.



