Fair & Balanced? Fox Should Counter-Program MSNBC’s GOP Morning Joe with Three Hours of Olbermann

art-olbermann-at-foxDoes Fox News need credibility? In one sense, no — no more than Pravda needed credibility when it was the Communist Party’s main propaganda outlet in the Soviet days.

On the other hand, Fox’s audience is shrinking. It lost 21 percent of all viewers and 26 percent of younger viewers in the year ending last September.

There’s evidence that a corollary loss in credibility may be driving the shrinkage. A poll from PPP released last week found that Fox’s rating on trustworthiness dropped 16 percentage points in the past 12 months.

Another factor: Fox viewers have a median age of 65. Its audience is literally dying off.

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