Ad Boycott – And Audience Share – Grow in Wake of Glenn Beck’s Racist Smear of President

On Wednesday, 11 more companies — including Mercedes-Benz, Capital One, HSBC and Discover — announced they were joining the boycott of Glenn Beck’s show on the Fox channel.

This brings the number of companies in the ad ban to nearly 60, according to James Rucker, executive director of ColorOfChange.org, the organization behind the sponsor protest. The list includes Applebee’s, Bank of America, Bell & Howell, Best Buy, CVS, DirecTv, General Mills, GMAC Financial Services, Kraft, Procter & Gamble, Regions Financial Corporation, SAM (Store and Move), Travelers Insurance, Travelocity, Vonage and Wal-Mart.

The controversy began in July, when Beck appeared on Fox’s morning bobblehead show and said this:

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