Trump’s key lieutenants tend to fit the same consumer profile that his discount luxury brand targets: They are men with middle- and working-class roots; lacking in elite credentials; mesmerized by made-for-TV displays of lavish wealth. They are impressed with brashness and bored by subtlety. They are amused by dirty jokes and averse to irony. They are likely to buy a Trump-branded necktie sometime this year, and if they feel like splurging they’ll get the matching cufflinks, too.
— McKay Coppins writes on Buzzfeed.
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