Political Advertising Spending Down 60 Percent

$53 million

Amount the top nine GOP candidates had spent as of Sept. 30 — 60 percent less than the top nine Republicans had spent at the same point in the 2008 primary. This year’s number is lower even than early expenditures in the 2004 and 2000 contests, when most candidates abided by spending limits entitling them to matching federal money, according to Businessweek.

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