Efforts by the makers of Rockstar Energy Drink to suppress the association between their company and the father of its CEO and founder, right-wing extremist radio talker Michael Savage, appear to be backfiring. Rather than stifling the company’s family connection with Savage, publicity generated by Rockstar’s aggressive legal strategy is helping to spread news that a boycott of Rockstar is underway.
Michael Savage’s real name is Michael Weiner. His son, Russell Weiner, is Rockstar’s CEO.
In the past few weeks, Rockstar’s lawyers have caused a stir by contacting online outlets that promote or report on the Rockstar boycott. They forced Facebook to shutter a boycott-oriented group and threatened to sue news sites, including Alternet, Gaywired, So Cal Voice, Change.org, Gaysocialites.com, Wiqaable.com and the gay news site, the Bilerico Project.
Charles Tsai, a would-be boycott organizer on Facebook, claims on his blog, dontdrinkhate.wordpress.com, that Rockstar lawyers forced Facebook to shut down his group, which was called “Don’t Drink Hate. BOYCOTT ROCKSTAR.” Facebook allegedly replaced the boycott group with a group called “ROCKSTAR ENERGY DRINK FANCLUB!”
Tsai writes that the new Rockstar fanclub page included sniping at the Weiners and their lawyers:
“Yes, this is a cave-in. It was decided it was not worth any legal repercussions to [sic] we now FULLY endorse Rockstar Energy Drink in every way! GO ROCKSTAR! YAY!”…
“Please let’s all focus on the AWESOMENESS that is ROCKSTAR ENERGY DRINK (as ordered by lawyers). Any past negative comments concerning ROCKSTAR ENERGY DRINK originatin [sic] from this group were WRONG, LIES and SLANDER! GO ROCKSTAR!”…
“Once again, we APOLOGIZE publically for any slander towards ROCKSTAR ENERGY DRINK and salute them as the world’s most powerful energy drink! Go Rockstar!”
According to Bil Browning, an editor at the Bilerico Project, Rockstar’s lawyers demanded that he retract statements written by guest blogger Michael Jones, an editor at Change.org, that contained mischaracterizations of Savage’s role in Rockstar:
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