Did Ford Cave to the AFA on Gay Adverts?
Boycott — botched or butched? Ford Motor Co. announced yesterday that its Jaguar and Land Rover brands would no longer advertize in gay publications — nearly a week after the holycon American Family Association called off its suspended boycott.
According to the Associated Press, Ford blamed the change in its ad spend on money woes and the two brands’ poor performance in the marketplace.
“The decisions with regard to advertising was a business decision,” Ford spokesman Mike Moran said. He said Ford’s Volvo brand would continue advertising in gay publications. Ford hasn’t advertised its Ford, Lincoln and Mercury brands in those publications, Moran added.
Moran said Jaguar and Land Rover, which are part of Ford’s money-losing Premier Automotive Group, have decided to cut back on their advertising everywhere because of difficult market conditions. The Premier Automotive Group reported a pretax loss of $108 million in the third quarter.
Last Wednesday Tupelo, Miss.-based American Family Association canceled its boycott of Ford vehicles that began in May, when the group criticized Ford for being too gay-friendly by giving thousands of dollars to gay rights groups, offering benefits to same-sex couples and actively recruiting gay employees.
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