96%
Of all TV ad occurrences captured by Kantar Media CMAG in the 2016 presidential race so far have been negative, according to Elizabeth Wilner of the Cook Political Report. “It’s based on a universe of 321 presidential occurrences on local broadcast and national cable as of April 9… Ultimately, 321 is 0.03% of the 1.15 million occurrences we tracked from start to finish in the 2008 race and 0.02% of the 1.43 million we tracked for 2012. But in the annals of preemie presidential advertising, the 4% stands in striking contrast in one respect. By this point in the 2008 and 2012 cycles, all the way-too-early ads that had aired… sought to build candidates up, not tear them down.”
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