1%
The return on investment (ROI) from Karl Rove’s American Crossroads super PAC in the 2012 elections, since almost every candidate for which the group ran ads lost. Rove’s Crossroads GPS, which is not required to disclose its donors, had a 13% ROI. Together, the two groups spent about $176 million, mostly on TV ads. By contrast, Priorities USA Action, a Democratic super PAC, had a 100% ROI, since it put its $67 million behind Pres. Obama. Majority PAC, which supported Democratic Senate candidates, produced a 70% ROI, and House Majority PAC, a 44% ROI.
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