1,556% – How Much Etch A Sketch Sales Are Up in 24 Hours

What’s all bad for Mitt Romney is all good for the makers of the Etch A Sketch. In the time since Romney adviser Eric Fehrnstrom opined the following on CNN, sales are through the roof.
“I think you hit a reset button for the fall campaign. Everything changes. It’s like Etch A Sketch; you can shake it up and we start all over again.”
Romney, of course, has been accused of doing a lot of starting over, so the Etch A Sketch reference might not have been the best one to make in discussing the candidate’s strategy. But knowing this guy is a Romney “adviser” explains a lot about why the Republican front runner can’t seem to go a whole week without some kind of whopper blooper. Lord help us if he wins and takes this talent global.
But some positive is coming from Ferhnstrom’s remarks.
Although the Etch A Sketch — available since 1960 — had the biggest percentage increase in the past day, it ranks just number 91 among all toys Thursday, up from number 1,507.
Sales figures aren’t the only numbers to elevate. Etch A Sketch makers Ohio Arts Company saw its stock triple Thursday morning, Bloomberg reports.
We suggest that Romney’s folks check the Amazon listing for the magic drawing machine. When we did, we found the image shown.



