Will Obama Resist the Temptation to Run on Character?

First, things can still get worse for the president. One personal scandal or account of presidential pique could drive his numbers down further. Second, the temptation to make the election a personal choice and to run against a Republican’s character, not his policies — playing to the incumbent’s strength — will be close to irresistible.

— Ben Smith, writing in Politico about President Obama’s likability.

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