In an ongoing attempt to diversify his porn empire and bolster sagging circ of his flagship Hustler magazine, First Amendment champion Larry Flynt is going chest to chest with Hooters by creating Hustler Bar & Grille.
“I expect it to be a class operation. We’re not going to be like McDonald’s,” Flynt told Advertising Age.
The food will be served by Hustler Hunnies, wearing tight midriff-bearing T-shirts and short-shorts. Hustler centerfold models will make appearances to sign autographs.
“When you look at a sexy concept like Hooters, there is no other competition,” said Brad Saltzman, president of Gerald Bernard Hospitality, which will run the restaurants. “I’ve been to Hooters once and I don’t think people go there for the food. If you have great food like a Cheesecake Factory with phenomenal service and an immaculately clean restaurant, add that with Hustler memorabilia and Larry Flynt memorabilia and you really have a winning concept.”
Urp!
Anyone that knows about Larry Flint knows that he will market his facilities. Anyone that knows Brad Saltzman knows that they will be class operations.