Union Ads Question Schwarzenegger’s Credibility
Untrustworthy: Governor Schwarzenegger’s special election is just weeks away, and the airwaves here in California are rapidly approaching complete saturation with ads for and against the eight propositions on the ballot.
— Gov. Schwarzenegger, prior to taking millions from special interests.
There are a lot of issues on the table, but the special election is mainly a school yard fight called by Gov. Schwarzenegger against the state’s public service unions. While it is abundantly clear that going after public servants like nurses, teachers, firemen and cops took huge cajones on the Governor’s part, what is less certain is whether spending millions of dollars to demonize such sympathetic figures was very smart.
Over the past couple of months, ads released by the unions have all featured “real” California teachers, firemen, cops and the rest, speakign into the camera, reminding us about the many promises Schwarzenegger has broken in his short tenure as governor. The gleaming example of this is his campaign pledge never to cut education funding – a promise he broke almost immediately after the election when he “borrowed” millions from state education budgets that he never had any intention of paying back.
Most voters are just now starting to read and analyze the content of the propositions, so the unions’ ad campaign is shifting focus onto the Governor’s personal credibility:
The [union-sponsored] spot opens with Schwarzenegger speaking on Leno’s show in August 2003. “I do not have to bow to any special interests,” Schwarzenegger says in the ad. “I have plenty of money. No one can pay me off. Trust me.” A firefighter interjects: “But now he’s taking millions from developers and big business.” “And pushing their agenda with his special election,” adds a police officer in front of a squad car.
The “real” people in the union ads cut across California’s wide demographic spectrum. Whether anglo, Latino, black, Asian, young and/or old, the people in the ads share one characteristic: They come off as seriously pissed off at Arnold.
Their “realness” also reminds us that, like us, they have jobs to do and bills to pay – unlike the Governor, who is a spoiled movie star who has no stake in the iniatives beyond their passing or failure will have on his political career.



