A survey of young Chinese consumers – dubbed “Chuppies” – commissioned by shipping giant UPS revealed more interest in American goods than we on this side of the pond imagine. Toiletries and consumer electronics were most desired, while cigarettes and American liquor were least.
American Toiletries: 53 percent of all respondents would like to see a broader selection of U.S. products, such as shampoo, shower gel and dental care products.
American Consumer Electronics: 53 percent of those polled want a broader selection of American electronics. The most likely purchases this year are digital cameras, laptop computers and video/digital recording devices.
Apparel/Fashion Accessories: 52 percent said they want more American fashion, especially athletic shoes, sandals, t-shirts with American logos, sportswear and blue jeans.
American Books, Music and Videos: 50 percent would like to see a broader product selection of American entertainment. This year’s most likely purchases are American videos/DVDs and music compact discs.
Home Appliances: 45 percent would like to see more U.S. durable products including refrigerators, washers/dryers and microwaves.
UPS is big in China, recognizing the vast opportunity for serious bucks there.
“According to the State Department, U.S. exports to China have grown 80 percent since 2001, but this survey shows the Chinese would like even more quality American items,” said Kurt Kuehn, UPS senior vice president, worldwide sales and marketing. “The spending power of this middle class is exploding. Many American companies view China as a threat rather than an opportunity; they run the risk of missing the China potential and being left behind.”
