Huggies and Wings Crook Gets Odd Sentence

The woman convicted of putting the Huggies and Wings on the Clinton administration’s tab was sentenced today, and it’s a bizarre sentence at that.

Ogilvy & Mather advertisng agency executive Shona Seifert was found guilty of overbilling the Clinton Administration’s White House Office of National Drug Control Policy (ONDCP) by shifting billing time from other accounts to the government. Handwritten notes to her assistant that said, “Put Huggies and Wings time on ONDCP” sealed the deal.

Ad Age Online:

A federal judge today sentenced Shona Seifert to 18 months in prison and ordered her to pay a $125,000 fine for her role in the Ogilvy & Mather scheme to overbill the goverment on its national anti-drug ad account. The judge also ordered her to develop a written code of conduct for the advertising industry.

Is it me, or is this kind of like asking Ken Lay to draft up a code of conduct for shareholder reporting?

The code of conduct is due to Judge Berman by Oct. 15, but it’s unclear what will he will do it.

Put it in the trash would be my advice.


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