O’Reilly’s Ratings Continue to Slide

Read through to the “Update” and see how the spokesman from Fox pulls the classic conservative ploy – smear the messenger who reveals the bad news.

“O’Reilly’s May numbers dipped below 2 million for the first time in a year,” the Washingtonian’s Harry Jaffe notes. “In October, during the election season, more than 3-million people were tuning in to O’Reilly’s diatribes.” TVNewser first reported this trend last month. CNN says O’Reilly has lost 1,181,000 viewers since October:

October: 3,166,000 / November: 3,080,000 / December: 2,610,000 / January: 2,478,000 / February: 2,391,000 / March: 2,320,000 / April: 2,178,000 / May-to-date: 1,985,000

O’Reilly has also consistently lost viewers each month in the 25-54 demographic, from 951,000 in October to 420,000 in May, a decrease of 531,000 viewers.

But, Jaffe adds, “a Fox flack said his numbers were up from last May.” And, as a Fox insider said last month, “who do you think CNN would rather have at 8pm?”

> Update: 10:14pm: A Fox News spokesperson responds to Jaffe’s story: “Once again Harry proves he’s a CNN toady in using their tired revenue spin which is better known as loser’s lament and by misrepresenting O’Reilly’s ratings…he begrudges everyone’s success, including that of the highest rated show in cable news… as everyone in the Beltway knows, Harry is understandably bitter but we wish him well in overcoming his personal demons.”


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