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$26.6 million
Amount super PACs have spent on the Republican primary in Iowa — with minimal effect, the Des Moines Register reports. “The groups, which can raise and spend unlimited amounts of money on behalf of candidates, have spent $26.6 million to benefit candidates’ Iowa campaigns through Dec. 12. But many of them have little to show for their investment. … More than a third of that money has gone to support candidates who have dropped out of the race, and another third has gone to support former Florida Gov. Jeb Bush, a Republican who is polling in single digits.”
$50 million
“The super PAC supporting Jeb Bush is racing through its massive war chest much faster than money is coming in, spending close to $50 million in a record blitz that has so far failed to lift the former Florida governor’s sputtering presidential candidacy,” the Washington Post reports. “The group, Right to Rise, has already gone through nearly half of the $103 million it brought in during the first half of the year, records show. It raised only about $13 million in the five months that followed, according to a person familiar with the figure.”
$33 million
Amount Jeb Bush’s campaign and allies have spent on TV and radio advertisements so far this election cycle, NBC News reports. “By comparison, all other current Republican campaigns and the outside groups supporting them have spent a combined $36 million-plus in TV and radio ads.”
$47.5 million
Amount the campaigns and allies for three establishment presidential candidates – Jeb Bush, Marco Rubio and John Kasich – have spent combined $47.5 million on TV ads in the 2016 race so far, NBC News reports. “By contrast, the campaigns and allies for the three Republicans who have been leading or surging in the most recent polls – Donald Trump, Ben Carson and Ted Cruz – have spent just $2.9 million.”
$4.4 billion
Kantar Media’s prediction of overall television ad spending for the 2016 elections, up roughly 16% from the $3.8 billion candidates and outside groups laid out for cable and broadcast ads in 2012, reports the Wall Street Journal.
$1 billion
Amount some think will be spent on political advertising on Facebook to reach its 189 million users during the 2016 election cycle, according to the New York Times.
$63 million
Amount of dark-money spent so far in the 2014 cycle — just shy of the $69 million in dark money spent during the ENTIRE 2008 presidential election, according to Mother Jones. This was a new record and seven times the amount of dark money spent by the same point on House and Senate elections in 2010.
$100 million
Amount the Republican National Committee is on track to spend in the midterm campaign, “with virtually every dime plowed into the party’s new digital voter-turnout program,” the Washington Examiner reports.
