The personal brand is, depending on your inclinations, a gilded jackass or an up-from-nothing tell-it-like-it-is-type-a-guy (without the up-from-nothing part). But it’s always been more than buffoonish entertainment. The sheer number of people and peoples who Trump has managed to insult, bully, and mistreat is, in its way, awe-inspiring.
— David Remnick, in the New Yorker.
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