I know an article about Rep. Boehner’s tan may seem superficial, but it underscores a vital truth about communications: Audiences take more meaning from a spokesperson’s vocal tone and body language than they do from words alone. That doesn’t mean words don’t matter — they do. But if the audience is distracted by something in an interview — whether it’s a monotone delivery, a few dozen uhhhs or ummms, or an overly-tanned face — they are not going to hear what you have to say.
— Brad Phillips, media communications specialist, suggesting House Minority Leader John Boehner’s (R-OH) extreme tan might be getting in the way of his message.
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