The Most Expensive Governor’s Race Produces the Worst Ad
What kind of TV ad does America’s most expensive governor’s race get for nearly $49 million (and counting)? Spots like this, which beg for new and stronger adjectives than the ones being used to describe it: “outrageous,” “demeaning,” “sexist,” and even, “laughable.”
The ad was produced, not by the Scott campaign, but by the College Republican National Committee (CRNC) on behalf of Florida Gov. Rick Scott. The increased “offshoring” of expenditures to outside groups like CRNC could explain why Scott is able to spend less this time around than when he bought his office in 2010 for $75 million of his own money. We can thank Citizens United for the ocean of cash and negative ads in every election since that 2010 U.S. Supreme Court decision.
Look at the numbers in the Florida governor’s race this year, and you’ll see how much even a well-known Democratic candidate like former Gov. Charlie Crist is being outspent.
