No Bradley Effect: White Iowa Voters Did Not Lie to Pollsters about Voting for Obama

Barack Obama’s historic win in Iowa last night was a major step forward in American politics not just because it was the first time a black presidential candidate has won a state contest but also because, for once, white voters who told pollsters they intended to vote for Obama actually voted for him on caucus night.
It is way too soon to write the epitaph for the Bradley Effect — in part because Iowa, with its 1 percent African-American population, is hardly a bellwether for American race relations.
The final polls before the caucuses consistently showed Obama surging. For example, the Reuters/C-SPAN/Zogby daily tracking poll from yesterday showed Obama with 31 percent, Edwards with 27 percent and Clinton with 24 percent. The final tally was Obama 38 percent, Edwards 30 percent and Clinton 29 percent.
The phenomenon of white voters lying to pollsters about their intent to vote for black candidates has been so commonplace that it has a name: “Bradley effect,” named for the late Tom Bradley, an African American who served five four-year terms as mayor of Los Angeles.
In 1982, Bradley ran for governor of California against a human cipher named George Deukmajian. Polls consistently showed the popular mayor of the state’s largest city with a comfortable lead over the Republican, but on election day, Deukmajian won handily. This phenomenon has been reproduced in elections in New York City and Illinois as well as North Carolina, Virginia and Tennessee.
Obama has been quite aware of the Bradley effect from the start, of course:
When Obama, in effect, launched his presidential bid in Manchester, N.H., last December, he made a point of playing down the potential hazards of being a black (or mixed race) candidate in a country where four out of five voters are white.
Reflecting on the 2006 Senate election in Tennessee, Obama said, “I don’t think Harold Ford lost because of his race.”
Ford, an African-American, was the Democrat defeated by Republican Bob Corker.
“I thought that the Harold Ford election showed enormous progress. Something that hasn’t been noted is the fact that Harold Ford did better among white voters than the polls would have indicated,” Obama said.
When black candidates Doug Wilder and Tom Bradley ran for governor of Virginia in 1989 and California in 1982, respectively, polls predicted that each would get a higher share of white voters than they in fact won on Election Day.
It is way too soon to write the epitaph for the Bradley Effect — in part because Iowa, with its 1 percent African-American population, is hardly a bellwether for American race relations. Still, Obama’s success in Iowa is both a personal triumph for the senator as well as a much needed success for the American political system.



