The New York Times’ Brian Stelter tweeted that, according to Nielsen Media Research, Fox News has averaged just 29,000 black viewers in primetime so far this television season (9/09-7/10). That represents just 1.38% of its 2.102 million total viewer audience.
CNN and MSNBC, meanwhile, both have far more black viewers, both in absolute terms and as a proportion of their overall audiences.
MSNBC has averaged 145,000 black viewers, representing 19.3% of its 751,000 total viewer audience.
CNN has averaged 134,000 black viewers, representing 20.7% of its 648,000 total viewer audience.
Last year, the trade magazine Variety reported that figures for the 2007-2008 television season showed that the average age of Fox viewers was 65 years old — the “absolute oldest” audience of any cable channel.
