Spinning the Spill: BP Just Can’t Tell the Truth

BP's YouTube site: happy horse manooty
BP's YouTube site: happy horse manooty
I jumped awake in the early morning darkness this morning from a nightmare. In the dream, I was standing on the seawall watching a pod of dolphins surface for air, hearing them expel, then suck in new oxygen through the blowholes near the tops of their heads. Except suddenly the dolphins weren’t here on the east coast of Florida in my warm blue water, they were in the Gulf of Mexico. And when they surfaced to breathe, they were coated in thick brown oil, which they sucked deep into their lungs. Then they began to spasm and die…

One can only guess that the reason BP doesn’t want people to know the extent of the disaster is because they hope to be allowed to continue drilling for oil in the Gulf of Mexico

The oil disaster in the Gulf of Mexico already showed that BP has a basic disconnect between words and actions. The whole “Beyond Petroleum” campaign was just that: a media campaign, a tagline, an empty slogan. BP and the other oil companies have done almost nothing to move beyond petroleum, nor has there been any real pressure — by consumers, shareholders, or legislators — for them to do so.

But the company’s crisis communications is shaping into an even bigger sham. BP has done all the right things, according to the new media ethic. They have profiles on Facebook, Twitter, YouTube, and Flickr. The message is the same at each of these sites: “BP cares, and no one is working harder than BP to make this thing right. Check out for yourself how hard we’re working.”

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