Spinning the Spill: BP Just Can’t Tell the Truth

The oil disaster in the Gulf of Mexico already showed that BP has a basic disconnect between words and actions. The whole “Beyond Petroleum” campaign was just that: a media campaign, a tagline, an empty slogan. BP and the other oil companies have done almost nothing to move beyond petroleum, nor has there been any real pressure — by consumers, shareholders, or legislators — for them to do so.
But the company’s crisis communications is shaping into an even bigger sham. BP has done all the right things, according to the new media ethic. They have profiles on Facebook, Twitter, YouTube, and Flickr. The message is the same at each of these sites: “BP cares, and no one is working harder than BP to make this thing right. Check out for yourself how hard we’re working.”


