Petition by Civil Rights Group Prompts Coca-Cola, Kraft and Pepsi to Cut Ties with ALEC

Efforts by by ColorOfChange and others are paying off. Via NPR:

logos-coke-kraft-pepsiCoca-Cola Co. has terminated its relationship with a conservative group seen by some as an incubator for a string of new state voter ID laws and a marketer of laws like Florida’s “Stand Your Ground” self-defense statute.

The Atlanta-based soft drink maker said its focus with the American Legislative Exchange Council, or ALEC, was on combating “discriminatory” food and beverage taxes, not on issues “that have no direct bearing” on its business.

The decision to “discontinue its membership” came Wednesday, just a few hours after the black online advocacy group ColorofChange began a campaign against the company’s support of ALEC.

Kraft Foods also dropped out tonight. Pepsi — an ALEC member for 10 years — informed Color of Change in January that it would not renew its membership for 2012.

The corporate leader for ALEC is, of course, the Koch brothers industries, and many energy and industrial companies are major funders of the group. What is more surprising is that dozens of the best known consumer brands are also big donors. A few of these include:

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