Advertisers Continue to Exit Right-Wing Radio
This story needs much more exposure:
At the New Media Seminar held last week in Los Angeles, Norm Pattiz, CEO of Courtside Entertainment, had some harsh words for conservative talk radio hosts nationwide: “Those who do not adapt will be swallowed up.”
The cause for such a dire remark? The continuing fleeing of national advertisers from the right-wing radio spectrum. And he said this in front of a large crowd including notable conservative hosts.
What has happened without the major backers having realized it is that the new era of social media has rendered the marketing advantage of these right-wing hosts moot. Now advertisers can no longer sit securely thinking that only the hosts audience would pay attention to what was being said, and to which companies were advertising with them. Now a host says something out of line, the advertisers take a direct hit. And the strength of social media is only growing.
