An internal memo from the Ron DeSantis presidential campaign acquired by NBC News provides a rare insight into the inner workings of the Florida governor’s seven-week-old primary effort.
The document, dated July 6, lays out the campaign’s strategy of doubling down on New Hampshire, postponing spending on Super Tuesday and singling out Tim Scott as the only other candidate besides Donald Trump who DeSantis sees as a threat.
The memo sums up the candidate field as the DeSantis camp sees it this way:
As it has been for the last year, Trump and DeSantis remain the only viable options for two-thirds of the likely Republican primary electorate. While Tim Scott has earned a serious look at this stage, his bio is lacking the fight that our electorate is looking for in the next President. We expect Tim Scott to receive appropriate scrutiny in the weeks ahead. We’ve found low to no interest in Vivek, Burgum, and Nikki while far too many voters will not consider Pence and Christie for them to feel remotely viable.
Overall, the memo, which is called a “friends and family update” reads like a self–pep talk, an eho-chamber attempt to slap some lipstick on a pig of a campaign and make it seem like everything is going according to plan, rather than down the toilet, as the media have largely characterized it.