“Most voters are locked in to one of the parties. The swing vote tends to be low-information voters with a hazy grasp of the issues. Impeachment is a signal to those voters that Trump has done something seriously wrong. It’s not a magic trick that works against every president — there needs to be misconduct people can easily understand, and which the news media covers as a serious scandal. This easily qualifies. … If Trump has any political strengths, it is that he is a low-information voter himself, and grasps how the political narrative plays out in snippets of cable-news chyrons drifting across screens in bars and airports. Trump has confided to allies that impeachment ‘looks bad on his résumé.’”

— Jonathan Chait

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