The ‘Bush Brand’ Is Still Viable

Those who think that ‘Bush Fatigue’ is preemptively fatal to Jeb’s chances may be underestimating the American affinity for brand names. … the Bushes aren’t kings; in management speak, they’re a line of related products that most Americans recognize and have chosen on three (1988, 2000 and 2004) of the four occasions they’ve been on offer.

— Jon Meacham, writing in Time.

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