TV Shows That Advertisers Avoid Because They Generate Both Strong Ratings and Controversies Are Said to Be 'Empty Calories'

24 Apr, 2024

TV Shows That Advertisers Avoid Because They Generate Both Strong Ratings and Controversies Are Said to Be ‘Empty Calories’

September 30, 2010September 30, 2010 Jon Ponder

empty calories Refers to broadcast programming that draws great ratings but is so controversial or outrageous that advertisers avoid it. Usage: From Being Glenn Beck in the New York Times: “…As of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck’s show (up from 26 in August 2009). Fox also has a difficult time selling ads on ‘The O’Reilly Factor’ and ‘Fox and Friends’ when Beck appears on those shows as a guest. Beck’s show is known in the TV sales world as ‘empty calories,’ meaning he draws great ratings but is toxic for ad sales.”

Connect:

TV Shows That Advertisers Avoid Because They Generate Both Strong Ratings and Controversies Are Said to Be ‘Empty Calories’

Leave a Reply Cancel reply

Poetic Justice

Verbatim

“In America today‚ 2024, women have fewer rights than their mothers or their grandmothers had, because of Donald Trump. I don’t think we’re going to let him get away with it, do you?”

— President Biden at a campaign stop in Tampa, reported by Tampa Bay Times.

“Mr. Blanche, you’re losing all credibility with this court.”

— Judge Juan Merchan, quoted by NBC News, to Donald Trump’s lawyer in the “hush money” criminal trial.

— Miami Herald

“We care more about the safety of our staff than a name attached to an article.”

— Rep. Tony Gonzalez (R-TX), on CNN.

Numerati

250,000

77%

A new Siena poll finds that by a 54% to 30% margin, New Yorkers say Donald Trump’s “hush money” trial is “legitimate” — the view of 77% of Democrats and 44% of independents — rather than a “witch hunt,” the view of 66% of Republicans.

51% to 48%

300 million

Spotify said Taylor Swift’s new album was the first to have over 300 million streams in a single day on Friday.

28%