Perhaps you’re bored. Perhaps you need some meat and rice recipes. Or, more likely, you forgot the meaning of the word, “horseshit,” and need a refresher.
If so, visit the all-new headquarters of Uncle Ben. Yes, the smiling black chef we all grew up with is now — thanks to marketing people spending too much time in a room alone with just each other — chairman of the board of Uncle Ben’s Rice.
The execution on this is just too awful.
What you’ll gather from the virtual tour of Uncle Ben’s desk, which is beneath his smiling (teeth hidden) portrait in a bow tie and suit, is that Uncle Ben is quite a guy. He travels the world collecting rice lore, photos, and recipes. He addresses national nutrition boards and makes speeches in Washington. The only thing the man doesn’t do is have a last name. So much for erasing the icon’s previous image.
Was he married to Aunt Jemima? Is he Rastus from the Cream of Wheat box’s father? You won’t find out here. This is just straight-up crap from the minds of Mars Food. Makes me cringe to be a marketing person.
Who do they use as the Public Relations guy?
“Buckwheat” from Spanky and the Little Rascals”
what is this really about?