NZCity reports that Outdoor Advertising New Zealand is reviewing billboard advertisements for Hell Pizza and deciding whether the Advertising Standards Authority should take action.

The Hell Pizza billboards have been erected around Auckland and Wellington, New Zealand. Half of the poster is a photo of George Bush and the other half has the phrase “Hell: Too Good For Some Evil Bastards.”

Matthew Blomfield, Hell’s media manager, said the billboard is meant to be edgy instead of boring advertising.

Don’t know about the appropriateness of it, but I sure agree with the sentiment.